Even if the general principles are the same, there are significant differences between writing for print and writing for the Web.

I know what it takes to draw readers in and help them navigate your site quickly and easily.

I work with clients who want a job as simple as online copy writing or blog writing to add content or as complex as the design of an entirely new or revised Web site.

For a latter, I work with the designer of your choosing - or find you the right one - to coordinate the words, images, look and feel of your site. And see that they tell the same story.

Most important, I really take the time to understand you or your organization to tell the story that's really there. In some ways, it may be more interesting than you realized.

As an online writer and consultant for the Web site of the Robert Wood Johnson Foundation (RWJF) , the largest health and health care foundation in the country, I have extensive experience in this area.

I have also written for the Energy Coordinating Agency (ECA) in Philadelphia, individual proprietors and the Kardon Institute, a Philadelphia non-profit agency providing music and art therapy to developmentally disabled persons.

For RWJF, I translate technical reports on health and health care for a New York Times-level readership on one of the most widely followed sites of its kind in the world. I also do profiles of their grantees.

For ECA, I wrote for a new consumer-oriented Web site on green energy.

For Kardon, I worked with their designer and photographer to convert a site written largely for a professional audience to one directed at prospective donors and the general public.